Fractional Sales Management for Small Businesses
Fractional sales management for service businesses that need hands-on coaching, pipeline reviews, and weekly accountability without a full-time sales leader.
Explore this service →Hands-on support from prospecting through closing
A stronger sales team.
Less dependence
on you.
Fractional sales leadership for growing service businesses.
Helping lawn care, landscaping, and other service businesses build stronger sales teams, improve follow-up, and turn more estimates into profitable work—whether you handle sales yourself or lead a team.
Led by Evan Pryor · 20 years of sales leadership, including more than seven years with TruGreen.
Inconsistent execution. Weak follow-up. Too much resting on the owner. Let’s identify what’s holding your sales back.
Book a 20-minute introductory callChoose an available time on the booking page. A complimentary conversation, with no obligation.
20 YEARS OF SALES LEADERSHIP · TEAM BUILDING · MULTI-MARKET MANAGEMENTSTRATEGY / COACHING / EXECUTION
Leadership you can count on
Clear standards.
Accountable teams.
“He set clear expectations and held his team accountable for results. His professionalism and commitment made him a valued member of our organization, and I believe he would be an asset to any team.”
Executive Sales Leader · Personal LinkedIn recommendation excerpt
Read leadership testimonials ↗A focused place to start
Sales process audit.
Find the gap. Know the next step.
For service business owners who handle sales themselves, are hiring their first sales rep, or want more consistent performance from an existing team.
If you sell yourself: we focus on lead response, follow-up, and a process you can eventually hand off.
If you have a team: we also review coaching, expectations, and accountability.
What we review
- Sales activity and prospecting habits
- Lead response and proposal follow-up
- Pipeline stages, next steps, and visibility
- Coaching routines and performance expectations
- Accountability and sales-to-operations handoffs
We start with a conversation about your team, review the agreed sales information and processes, and walk through the findings together.
What you receive
- A written summary of the performance gaps
- Prioritized recommendations with clear next steps
- A practical weekly sales scorecard
- An action plan with owners and milestones
Scope, fee, and delivery timeline are agreed before work begins. Ongoing coaching and implementation support can be scoped separately.
See the work
A practical look at your deliverables.
Explore a sample diagnosis, recommendations, weekly scorecard, and action plan for a fictional service business.
Illustrative sample. All business details, data, and targets are fictional; this is not a client case study.Book a 20-minute introductory call ↗
Choose an available time and share your biggest sales challenge when you book.
Hands-on sales leadership
A stronger sales team.
Less dependence on you.
Explore support for your team, your sales process, and your next stage of growth.
Lawn Care & Landscaping Sales Consulting
Sales consulting for lawn care and landscaping companies. Build a repeatable sales process, coach your team, and improve estimate follow-up and accountability.
Explore this service →Sales Coaching & Accountability for Service Businesses
Practical sales team coaching, KPI scorecards, role-play, and weekly accountability for growing service businesses. Work with Evan Pryor.
Explore this service →Sales Process Audit for Small Service Businesses
Find gaps in lead response, follow-up, pipeline management, and team accountability with a practical sales process audit from Field to Finish.
Explore this service →How I can help
Close the gaps.
Build the momentum.
Whether you're building your first sales team or improving an established organization, start with the challenge that matters most.
Sales strategy
& growth planning
Give your team a focused direction and connect daily execution to your business goals.
- Sales performance & opportunity review
- Territory and account priorities
- Pipeline & forecasting guidance
- Actionable 90-day sales roadmap
Team coaching
& accountability
Develop confident sales professionals and managers who take ownership of their performance.
- Manager & sales representative coaching
- KPI expectations & team scorecards
- Hiring & onboarding guidance
- Competitive sales culture development
Sales process
& execution
Replace inconsistent habits with practical, repeatable processes your team can follow.
- Prospecting scripts & follow-up plans
- Sales stages & pipeline discipline
- Sales playbooks & operating procedures
- Sales-to-operations handoff alignment
From the first conversation to the close
Build confidence.
Create connection.
Move the sale forward.
A strong sales process gives your team the tools to ask better questions, follow up with purpose, and guide prospects toward a decision.
Illustrative stock photography · PexelsA good fit for your business?
I work with owners and sales leaders who need clearer expectations, more consistent execution, and a sales organization that can grow beyond the efforts of one person.
The working relationship
Understand it.
Build it. Put it to work.
No one-size-fits-all playbook. We focus on your people, your market, and the obstacles holding back your sales performance.
Find the real constraint.
Review your team, activity, pipeline, and current process. Determine whether the challenge is execution, talent, or a gap in the sales process.
Make the path clear.
Define priorities, establish measurable expectations, and build the tools and routines your team needs to move forward.
Turn the plan into habits.
Coach your leaders and representatives, support implementation, and review progress so your team can sustain the improvements.
Meet Evan
Experienced leadership.
Practical support.
I bring 20 years of sales leadership experience across service businesses, payroll, lawn care, and automotive sales. I’ve built teams from the ground up and led a 20-person sales organization across St. Louis, Kansas City, and Denver at Landmark Aquatic.
During more than seven years at TruGreen, I earned Chicago-Region Sales Manager of the Year honors in 2019 and 2020 and ranked as the company’s top sales manager year-to-date in 2021.
My background also includes a strong knowledge of horticulture. I understand the importance of helping customers see the value behind plant and service recommendations—not just the price. I bring that perspective to coaching lawn care and landscaping sales teams.
At Tesseon, I built the sales infrastructure, recruited and coached a new team, and developed a standardized sales script adopted company-wide. That experience shapes how I help owners turn sales activity into a process their people can follow.
My approach is hands-on: clear expectations, honest coaching, and personal accountability. We focus on the priorities that matter to your business and put practical improvements to work.
Outside of work, I’m a husband and father. Integrity, responsibility, and care for others guide how I lead and coach.
LEADERSHIP EXPERIENCE
Landmark Aquatic · Tesseon · TruGreen · Enterprise Car Sales
Landmark Aquatic · Tesseon · TruGreen · Enterprise Car Sales
Sales leadership case study
Building Sales Accountability
Across Three Markets
How I restructured sales roles, coached accountability, and established clearer coordination between sales and service across St. Louis, Kansas City, and Denver.
An anonymized example from prior employment experience. Includes a practical sales-to-service handoff; financial impact is not quantified. PDF opens in a new tab.
Lawn care sales leadership
Achieving 194% of Plan.
Developing Sales Talent.
As a TruGreen Area Sales Manager, Evan led 35 sales reps across multiple markets with clear KPIs, remote and in-person coaching, and a consistent sales process.
194% of area plan
Achieved 194% of the entire area’s planned budget for lawn care plans sold in 2016 and earned Area Sales Manager of the Year.
35 sales representatives
Led inside and door-to-door sales teams across multiple markets, coaching discovery, objection handling, and accountability.
Nationwide #1 by revenue
Mentored a hire who became TruGreen’s number-one inside sales rep nationwide by revenue two years later.
Prior employment experience at TruGreen, not a Field to Finish consulting engagement. The 2016 area result and the rep’s two-year development story are separate. PDF opens in a new tab.
Sales leadership & training
Turn sales principles into everyday practice.
Develop the skills and habits that help teams execute: clear expectations, consistent coaching, pipeline discipline, and personal accountability.
Leadership testimonials
What others say
about Evan.
Perspectives from leaders and colleagues who have worked with Evan. Selected excerpts from ten LinkedIn recommendations; authors identified by professional title only.
Award-winning leadership
Evan and I worked together for seven years at TruGreen, during which time we consistently delivered award-winning results year after year. Together, we achieved exceptional sales performance and drove both top-line and bottom-line growth, all while operating in a market challenged by a declining population base and stagnant growth.
General Manager
Personal LinkedIn recommendation excerptEngaged leadership. Superior results.
Evan has my highest recommendation. He was a Sales Manager in my region at TruGreen and he did a tremendous job. He is an actively engaged leader and he was an outstanding trainer. Evan turned around a market that had struggled for quite some time and his team produced superior results.
Retired Strategic Executive
Personal LinkedIn recommendation excerptCoaching that builds stronger leaders
Evan leads with a mix of professionalism and genuine investment in his people. He sets clear expectations, held the team to a high standard, and created an environment where we could do our best work.
What stands out most is the impact Evan had on my own growth. He took time to coach me, challenge me to stretch beyond my comfort zone, and gave me the support I needed to take on more responsibility. I'm a stronger sales leader/ professional today because of his guidance.
Director of Sales
Personal LinkedIn recommendation excerptRead seven more recommendations
A trusted leadership partner
I always appreciated Evan’s collaborative approach and commitment to his team.
We worked together closely to address departmental needs, navigate challenges, and resolve issues to ensure his team had the support and resources necessary to succeed. Evan understood the importance of communication, teamwork, and working together to find solutions that benefited both his department and the organization as a whole.
I valued our working relationship and the trust we built over the years. I would gladly recommend Evan to any organization looking for a dedicated sales leader who understands the importance of collaboration, problem-solving, and building strong working relationships.
Chief People Officer
Personal LinkedIn recommendation excerptLeadership that people believe in
Some managers talk about leadership. Evan Pryor lives it.
I worked with Evan in our Results Driven Sales Manager program, and let me tell you, this man is the real deal. Strong will. Unshakable integrity. A hunger to win that you can feel the moment he walks into the room.
Here’s the rare part: Evan has mastered both the science AND the art of sales. He knows the process cold, and he coaches in a way that makes his people want to run through walls for him and for the company.
Author and Executive Coach for CEOs and Sales Leaders
Personal LinkedIn recommendation excerptInvesting in people
He understood that when you invest in your people, success naturally follows.
Any organization would be lucky to have him. I wholeheartedly recommend Evan and look forward to seeing the impact he makes in his next chapter.
Sales Expert
Personal LinkedIn recommendation excerptCoaching that makes a difference
I highly recommend Evan Pryor to any team looking for an exceptional sales leader. Evan possesses a master-level understanding of the sales process, but what truly sets him apart is his ability to motivate. He brings a fresh, highly engaging energy that keeps morale high and drives results.
Watching him handle a pitch or coach a rep through a tough deal is a masterclass in sales acumen. Any revenue team would be lucky to have Evan leading the way!
Aquatic Sales Specialist
Personal LinkedIn recommendation excerptClear standards. Strong accountability.
During his time on my team, he demonstrated strong leadership, maintained high standards, and consistently focused on driving performance. He set clear expectations and held his team accountable for results. His professionalism and commitment made him a valued member of our organization, and I believe he would be an asset to any team.
Executive Sales Leader
Personal LinkedIn recommendation excerptA dependable, collaborative teammate
I had the pleasure working alongside Evan Pryor, and he was always someone I could count on. He was consistently willing to pick up the phone, share his knowledge, offer support, and make himself available whenever a teammate needed help. He was also open to suggestions and new ideas, which made him a great person to collaborate with.
Sales Professional
Personal LinkedIn recommendation excerptDriven execution. Customer advocacy.
He worked diligently to uncover opportunities and work those opportunities until they were sold and completed for customers. I would also consider Evan an advocate for his customers in that he always would look out for their best interests. I would hire him very quickly to lead a team if given the opportunity in the future.
Business Leader / Coach
Personal LinkedIn recommendation excerptView Evan’s LinkedIn profile
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Before we begin
A few common questions.
What does an engagement look like?
We start by discussing your goals and the challenges you're seeing. From there, we agree on a scope that may include a focused sales assessment, a defined process project, or ongoing coaching and advisory support.
Can you help an existing team that is underperforming?
Yes. We review activity levels, team capabilities, and the sales process to identify where performance is breaking down, then create clear priorities and expectations for improvement.
How is consulting priced?
Pricing depends on the scope, number of people involved, and level of implementation support. After an initial conversation, you'll receive a proposed scope and fee before any work begins.
Do you offer remote consulting?
Yes. Strategy discussions, coaching, and process development can be conducted remotely. Any need for onsite support can be discussed when defining the engagement.
Let's move your business forward
What would a stronger
sales team make possible?
Tell me where your team is today and where you want it to go. We'll discuss the challenges, the opportunities, and the right next step.
Book an introductory call ↗Email Evan evanpryor@fieldtofinishsales.com(217) 899-2064Start with a conversation.
Scope and fees agreed before work begins.
Scope and fees agreed before work begins.